Tone of voice branding, aka tone of voice or brand voice, is a way to bring your organization’s unique personality into your marketing communications. Brand voice helps with differentiation. To simplify further—your standard issue investment bank will sound markedly different than your investment bank that has divested from investments in fossil fuels.
Siegel + Gale referred their client OREGON to Lucid Content to help execute a new brand voice across catalogs, technical manuals, websites, packaging and dealer communications.
At multi-nationals, a brand voice project is a sophisticated, months-long undertaking. At smaller firms, a brand voice project doesn’t have to be so big or take so long. The upside for small companies and big ones is more engagement.