A French-Canadian boy is born into a middle-class, French Canadian Roman Catholic family in a rusting, New England mill town. Overcomes a wobbly start. Studies photography at University, and later than most, fulfills his secret childhood dream to become a writer, whereupon he is invited to join an eccentric, English writing society called Dark Angels, writes a book with his new friends, and with them, tutors other writers on how to bring stories and delight and humanity to corporate communications. Takes pictures, runs a blog, spends far too much time on Twitter, enjoys coffee, lives with his wife and cat in a log cabin (on an island in the Pacific Northwest) where he has a novel underway.
How does your business see the world? How do you use words and language to tell the stories you need to tell? Well-told stories inspire. They create real distinctions and can persuade real humans to do real business with you. A well-told story can light up your brand, your employees, and your prospects while revealing your character, personality and values. Used well, stories are ridiculously powerful, which makes it all the more surprising how few brands take advantage. A well-crafted story signifies passion, intent. ‘This is who we are. This is how we can help.”
The things that I think about and work with are clarity, structure, storytelling, readability, voice, empathy, and all the creativity I can muster in service of your project.
Along with 11 UK based writers/collaborators — I’m a 2015 D&AD award-winner for Writing & Design. I’ve co-authored a book with my colleagues. Established: Lessons from the world’s oldest companies (see below) available at Amazon and Audible.
It’s true, I am an Associate Partner with the famed Dark Angels of the UK. Which means I am privileged to help train other copywriters. The biggest thrill is when words create new relationships. I live for that.
In 2015, I traveled to Torridon in the Scottish Highlands to join the legendary Dark Angels. photograph by Richard Pelletier