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Lucid Content

Good writing can change everything.



It's never been more important to be clear and real. To say in your own voice what is true, is essential.

I'm Richard Pelletier. I'm an author, copywriter and photographer. Lucid Content is my writing agency. I help tech firms, branding agencies, post-production houses and all manner of clients tell complicated stories, simply. They say the nicest things about my writing. Which is lovely.



What questions do you have for me?

What’s the story on Richard? Is he a good writer? Should we hire him?

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Larry Vincent, Branding Chief, United Talent Agency

"You're the rare breed of writer who can artfully match clarity and resonance. We like to collaborate with you because you can do with words what we strive to do in branding and design: evoke emotion in the simplest manner possible."
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Est. March 8, 2004, in a thatched roof house in Devon, England.

I tutor other writers as a part of Dark Angels, a UK based writing collective. We run writing workshops for commercial freelancers, corporate comms people, brand writers, and anyone who wants to become a better writer. Our workshops take place in beautiful, often remote settings in England, Ireland, Spain, and Seattle.
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Sanjeev Gupta, CEO, Realization Technologies

"Honestly, you are the writer I have been wanting to find for a long time. Your language is punchy—a style suited for the twitter age. Nothing of essence gets sacrificed. And collaborating with you clarifies my own thoughts."

Some of my words appears in these books.

On Writing

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Dark Angels On Writing | Changing Lives With Words

In this latest book by Dark Angels, I am talking about James Baldwin, the inspiration I found in the work of photographer Robert Frank, and becoming a writer. Coming June 2019.

26 Armistice Project

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Armistice 100 Days

My subject for this beautiful book was Hungarian photographer Andre Kertesz. One-hundred writers from around the world honored the memories of those who lived through World War I. A project with 26 and the Imperial War Museum.

Established

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Established: Lessons from the world's oldest companies

In which I chronicle the astonishing tale of The John Stevens Shop of Newport, RI, (Est. 1705) in this first book published by Dark Angels. Reviewed in the Irish Times. Find it on Audible.