1. The single greatest UNTAPPED superpower in your business is how you use words and language.
2. Strong brands pay a great deal of attention to really tough language-y problems; what’s our story? What’s the message? Who are we? How do we want to sound? What’s our purpose? How do we tell customer stories?
3. Here’s what I love to do. Connect. I love to go beneath the day-to-day noise to connect, to understand, find purpose, tell great stories. All in simple, lucid English.
4. Cool stories, fun stories, powerful stories, true stories — they change everything. They make life worth living.