WHAT’S THE STORY?
𝓐 well-crafted story is a thing of enormous beauty and power. It transports. It captures our imaginations. It illuminates. It reveals character. Storytelling in business is rocket fuel—it can turn the whole bloody ship around. It’s the antithesis of traditional marketing communications, which banks on assertions and claims, which no one believes anymore.
𝓐ssertion alert: As an author, tutor, and award-winning copywriter, my storytelling approach for business is built on truth-telling and classic storytelling structure. I love good stories. The world needs good stories. What’s yours?
My story is here ->