Our Services

We write web copy every day. Call us for help with website copywriting.

SEO Copywriting
Writing copy that is optimized for search engines means knowing how to conduct keyword research, understanding which keywords you are likely to be able to rank for, where to place those keywords and how to write natural sounding prose while deploying your keywords. We do this every day and we can help. Contact us for help with SEO copywriting.

Blogging/Blog development and content
Lucid Content blogs for a growing number of businesses. Blogging is one of the most important tools your business can have. Blogs are powerful content factories and they help drive traffic, create buzz, lend authority and enhance your identity. Blogging, much like website copy is a specialized skill.

Write to us for more information on how a blog can build your business.

Healthcare Copywriting
Writing for the healthcare market requires an ability to take complex information and present it with clarity and (in many instances) with great sensitivity and empathy.

We’ve completed a significant number of healthcare related writing projects.

Trade industry feature articles
A lot of our work has appeared in trade magazines in the area of health care and sustainability. These are deeply researched articles with leading figures interviewed for credibility and source material. Write to us to learn more about longer trade feature articles.

e-newsletters
We write e-newsletters for a successful company in Portland, Or, and, we’ve written newsletters for mid-market manufacturers and global companies. There are best practices for writing effective e-newsletters. We subscribe to some of the best thinking and best practices and we can offer you expertise that is proven and tested.

Email us for help with email marketing.

Press Releases
The press release is still a worthwhile vehicle to get your story out. We can help you draft an effective release and can suggest some new avenues for distribution.

We can write your press release.

Case studies
A case study is a hugely effective way to communicate core capabilities persuasively. There are many approaches – from a journalistic storytelling style, to a more stripped down, press release type product. We’ve written case studies for mid market manufacturers, global real estate companies and small web design/development firms. Key to case study success: Great writing, brevity.

To learn more about how we can help you with case studies, write to us.

White papers
White papers are a proven lead generation tool. We’ve written white papers for the U.S. Government and for technology consulting firms. Contact us to learn how we can help you with a white paper project.

E-books
E-books are a powerful tool that can help your organization position itself as an authority on a given topic. The research and longer form aspects of the E-book is a perfect match for our skill set. We can provide you with a great example of our work. Just let us know and we’ll send it to you.
Marketing advisory services/Social Media

Marketing Advisory Services
We do offer some of our clients marketing advisory services. This has different looks. It can take the form of a comparative analysis – perhaps between your existing website and several competitors – or we might develop a USP for your company and find a way to make that USP a tagline. We might research other companies for you and create a report about what they are doing online and what you might do online.

Social media At the very least, it’s a less costly way to interact with and get in front of your customers.

Websites – In some situations, for certain clients, we build websites on the Wordpress platform. Contact us to find out if we’re a good match for what your needs are. We use BlueHost.
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