I’m a Website Copywriter

Writing for the web is a unique skill set. Website visitors are task oriented – they have come to you because they have a particular goal in mind that they’re trying to achieve. Booking a vacation, finding a local physician, checking on restaurant, trying to find the right IT company for a big, important project, the list goes on forever. The job of a website copywriter is to work with you carefully and strategically to a) understand what the site visitor is trying to accomplish and b) help them accomplish it in as simple a way as possible.

Customer Centric
It’s crucially important that your website be as customer centric as possible. This means that the focus of the site is less on you and your greatness, and more on the needs, concerns and challenges of your customers.You exist to help them, correct? Make sure your website makes that clear.

Gobbledygook and Jargon
The days of “world class” this and “cutting edge” that are fast coming to an end. Those words, along with a host of other hyperbolic terms don’t mean anything anymore, they’ve been overused to the point of absurdity. The web demands sincerity and authenticity. Luckily, you’ve found a copywriter that can help deliver exactly that.

Please visit the samples page to check out some of my website copywriting work.