Customer Focused Copywriting

October 8, 2009

What is it? It isn’t about you.
Your marketing efforts are not about you. Your marketing efforts are about how you can empower, make better, or change the lives of the people that need what you have. It’s about THEM.
That is the simplest and most straightforward way to describe what we mean by customer focused copywriting. [...]

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Murder Your Darlings, or Robert Frank’s Big Editing Adventure

October 4, 2009

Once upon a time in a long-forgotten place, I fell in love. This was a life-changing, head-over-heels-kind-of-love, and the subject of my swoon was Robert Frank’s seminal book of black and white photographs, The Americans.
At the time, I was an aspiring photographer, and Frank’s pictures blew the top off my head and showed me what [...]

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“If You Want to Work Here, Close!!”

August 21, 2009

By now, I hope and pray that you have all seen and worship one of the greatest American movies of all time, Glenn Gary Glen Ross. Alec Baldwin’s now famous tongue lashing monologue has been seen a gazillion times for good reason — it’s absolutely brilliant. On the wild chance you haven’t heard, this is [...]

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Freelance Copywriter: Thank You Tom, James, Bob

July 9, 2009

One of the many hundreds of reasons that I love the Internets is that I get an opportunity to speak with people that I ordinarily wouldn’t have the chance to, you know, conversate with.
For instance, when Barack Obama was speaking in Cairo, I had an extended exchange on Twitter with @tomlafauci, a former speechwriter to [...]

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