This is Undrip baby, and Praise the Heavens. An American start up, Undrip, reaches for a whole new way to tell their story. These rap inspired lyrics come via a video aimed at investors, but regardless of the media, I stand in awe of the effort, the creativity, the language play, the idea. Actually Undrip, what you need is a Dark Angel. And Undrip? I want to work with you. Call me.

The lyrics are first, and the video, well worth watching, is down below.

Yo this is Undrip baby, comin hot out the kitchen
It’s Mick on the Mic, so you might wanna listen
Bout to knock the socks off the competition
Biggest move I’ve made since I dropped outta Princeton
I don’t play games like a politician
Wouldn’t be here without a value proposition
Ambition doesn’t get an intermission
So I’m swingin for the fences like I did with Zinch and
Inch by inch, row by row
I’m gonna make this business grow
All I need is that seed round dough
and the flow from my Undrip fount – Say Word
Uh yes yes y’all, we’re Thus Fresh y’all
A cut above above the rest, obsessed with success y’all
You know I don’t sleep, Cuz it really ain’t RESTful
I’m always on my grind like a mortar and pestle

Chorus:
We need a angel, We need a ride
We need a bump, a bump so we fly
We’re gonna make that money off of social steam
But we need your help to reach the dream
We need a angel, We need a ride
We need a bump a bump so we fly
Undrip is about to go
We just need an angel to unlock the flow

Verse 2:
Comin straight outta Soma, the valley of silicone
In the zone, writing code til we see the break of dawn
Learning the ropes from the CEO
And we’ll be crushin it from NDA to IPO
Here we go again, yeah it’s back to bootstrap
A lot of young companies do dat do dat
You see these other suckas and they moving at a turtle pace
But check the way we run it when we jump over your burn rate
New York never sleeps, well that may be
But we never sleep either, cuz we workin on them qwerty keys
Lookin for the future exit strategies
If you sleep on this now, then we’ll see you at the mezzanine
Real hot issue, cold hard currency
Term sheet poppin’ so check check out the equity
Mister Investor, Mister VC
I’m down to take a number, but don’t make me take a knee

Do you not love that haircut?
“By demagoguery I mean demagoguery.”
“Language is the breath of God.”
“Language is, “do you want a fresh apple?”
“Language is the creak on a stair.”
“Language is the hulk of a charred Panzer.”