-

Hi there! I’m a professional writer who lives for crisp, clear communications. I live for writing that tells a great story, is full of personality and jumps off the page. Before any of that though, I am very fond of a good cup of coffee.

In a few short words, here is the pitch:..Lucid Content helps marketing professionals transform the everyday world of features and benefits and business language into clear, passionate, creative expression. How do we do that? We ask deep, probing questions to excavate the truth about what your business really means — to you and to the people who need you.

I work in these four areas: Technology | Education | The Arts | Health Care

A few weeks ago, I wrote a blog post about how Apple’s copy on the iPad2 campaign is perhaps not as heartfelt as it might be. Here’s a link to the whole story.

Hey Apple: Try This One

………………………………………………

If you want a little more of my story, there are pictures and stories below.

My writing life launched soon after 9/11. One day I was employed by Kodak. And then I wasn’t. At the time, I was living next door to the lifelong home of this great American writer>>

It’s funny where new careers begin sometimes. This story begins with a series of projects for Carroll Hospital Center, in Westminster, MD. The folks at CHC were great clients. That led to more work at LifeBridge Health in Baltimore and articles on Back Pain, Aging, Bariatric Surgery and Dry Eye Syndrome. I learned a lot. LifeBridge Health were also great clients.

Advertising in the National Parks sounds like it could be boring, but it isn’t. I wrote a white paper on this topic for the U.S. Department of the Interior. I worked on some projects with the fine folks at Rock Creek Creative, a strategic marketing and branding agency in Bethesda. I wrote brochure copy, press releases and web copy. And more web copy.

In 2006, I published my first piece, On Tone of Voice Branding, at Marketingprofs.com.

__________

Marketingprofs.com

The Empire Writes Back - A Book Review

The Empire Writes Back is about Tone of Voice in business writing. Voice is a way for an organization to project personality and brand. It’s language as differentiator. Big in the UK, less so in the States.

Marketingprofs.com

Is Your Website as Good as Your Favorite Bistro?

The above piece is about website design and copy. You can read the entire piece here>> (sub. required)

__________

Did I Mention That Lucid Content Writes Website Content?

RPI Printing, Fall River, MA

Becker & Calliott Marketing Webpage

I Was Recently Quoted in This Wonderful New Book.

Content Rules is by Ann Handley and C.C. Chapman

Thanks to C.C. and Ann!
__________

My business just completed a project for a new client; Damardon Productions.

Donna Houser - Acting Classes - Damardon Productions

Donna Houser, Director, Damardon Productions

Donna runs an acting studio in Los Angeles. Her company is Damardon Productions. We’re thrilled to have worked Donna!

__________

I Take Pictures

Pt. Reyes, California

I’m also a photographer and studied photography formally, in San Francisco and New Mexico. This is at Pt. Reyes in California. And of course I have a photoblog. Visit Richard’s Photo Blog.